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June 03, 2020

Do not flinch in the face of adversity

Prime Minister Dr Keith Rowley’s announcement that phase three of the reopening of the T&T…
June 03, 2020

An open letter to sport #BlackLivesMatter

Citizens across the world have mobilised to stand up for equal rights, for freedom, fairness,…
June 02, 2020

Rolf Bartolo - A man of integrity

Tributes keep pouring in for Rolf Bartolo from different quarters in Trinidad and Tobago. On…
June 01, 2020

Lewis: Sport can be key in covid19 recovery

BRIAN LEWIS, president of the TT Olympic Committee (TTOC), says that sports can play a…
May 31, 2020

FEMALE MEMBERSHIP OF IOC COMMISSIONS REACHES AN ALL-TIME HIGH OF 47.7 PER CENT - TWO…

THE INTERNATIONAL OLYMPIC COMMITTEE (IOC) ANNOUNCED TODAY THE COMPOSITION OF ITS COMMISSIONS FOR 2020. THE…
May 28, 2020

TTOC to roll out covid19 relief to athletes

The TT Olympic Committee (TTOC) is currently finalising the criteria needed for athletes to benefit…
May 26, 2020

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these…

Tokyo 2021 #1YearToGo

Logo TOKYO 2020 International Olympic Committee
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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

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Repost @nicholasleepaul 🙏🏽🇹🇹 ・・・ Soon we’ll be back. 🚴🏽‍♂️ https://t.co/5Advztql0X
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Kudos for region’s business approach to sports, entertainment, culture @caricomorg https://t.co/967CdSOcqP
Wednesday, 03 June 2020 20:28
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Wednesday, 03 June 2020 19:52
Do not flinch in the face of adversity https://t.co/cCDOgQVI6S
Wednesday, 03 June 2020 16:00

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

Last Friday, mayor Keron Valentine kicked off the city of Port of Spain’s 102nd anniversary celebrations. Thousands turned out for the Fashion and Mas Rock the City event, the brainchild of designer Anya Ayoung Chee.

The parade included old time carnival characters, blue devils, pan music and mas costumes. The parade proceeded east along Ariapita Avenue to Adam Smith Square where the fashion show took place.

It was a celebration that combined fashion, music and mas—a reflection of who we are!

The mayor and councillors of the Port of Spain City corporation have included the June 23 Olympic Day celebration as part of the month long celebrations.

In this an Olympic year by virtue of the T&T Olympic Committee Headquarters (Olympic House) location on Abrecromby Street, Port of Spain, opposite Lord Harris Square, it would not be stretching the truth to proclaim Port of Spain the Olympic capital of T&T.

With the TTOC itself celebrating 70 years and the 40th anniversary of Hasely Crawford’s historic acheivement of winning the 1976 Montreal Olympics 100 metres final to become the first ever son of the soil to become an Olympic champion, it is great that Olympic Day will form an official part of the celebrations.

The success of Fashion and Mas Rock the City event is a timely reminder of the potential and power of our culture, music, entertainment and creative sectors. Add food and sport and you have a compelling value proposition. The packaging of all the components constitute brand T&T.

At every Olympic Games in recent history, the question has always been asked if a brand T&T promotional package incorporating all the distinctly Trinbagonian elements will be showcased during the Olympic Games. The answer is no.

Staging such an initiative requires the involvement of tourism, trade and Investment, foreign affairs, culture along with sport. Moving from discussion and talk to implementable action is a challenge.

One can’t help but feel frustrated at the failure to embrace and capitalise on what seems obvious. Changing an entrenched culture is no mean feat. There is much potential and opportunity to drive economic growth and diversification if we can only see the big picture.

But we have to be true to ourselves as a people and a country.

What is it to be a Trinbagonian? What do we as the collective Trinidad and Tobago stand for? What is brand Trinidad and Tobago?

What’s our why?

Are we grounded in Trinidad and Tobago ? Or have we lost our sense of who we are and what it means to be Trinidad and Tobago in our expression of self and how we project ourselves to the world

There is so much that we can build on. Our talent and potential is unlimited. We need to go back to the basics and build and strengthen the necessary foundation needed.

It will require hard work and discipline but most of all a sense of purpose. These days with the doom and gloom proving invasive, staying positive and focused is much more of a challenge.

The temptation to fall back into the crowd is compelling in an environment where excellence is only a hobby.

Brian Lewis is president of the T&TOC. The views expressed here are not necessarily those of the TTOC.

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