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What's new with Team TTO

June 03, 2020

Do not flinch in the face of adversity

Prime Minister Dr Keith Rowley’s announcement that phase three of the reopening of the T&T…
June 03, 2020

An open letter to sport #BlackLivesMatter

Citizens across the world have mobilised to stand up for equal rights, for freedom, fairness,…
June 02, 2020

Rolf Bartolo - A man of integrity

Tributes keep pouring in for Rolf Bartolo from different quarters in Trinidad and Tobago. On…
June 01, 2020

Lewis: Sport can be key in covid19 recovery

BRIAN LEWIS, president of the TT Olympic Committee (TTOC), says that sports can play a…
May 31, 2020


May 28, 2020

TTOC to roll out covid19 relief to athletes

The TT Olympic Committee (TTOC) is currently finalising the criteria needed for athletes to benefit…
May 26, 2020

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these…

Tokyo 2021 #1YearToGo

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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

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Kudos for region’s business approach to sports, entertainment, culture @caricomorg
About 15 hours ago
Team Coaches looking to expand your knowledge on Periodization? Click the link ➡️ Register…
About 15 hours ago
Do not flinch in the face of adversity
About 19 hours ago
An open letter to sport BlackLivesMatter
About 19 hours ago

TeamTTO on Instagram



The Trinidad and Tobago Olympic Committee’s (TTOC) effort to transform how it markets and brands itself has seen the National Olympic Committee embrace a different approach in areas such as the alignment with Trinidad and Tobago music and culture.

Its an evolving situation that required the TTOC to step up its public and fan engagement strategy. Cultural partnerships with Erphaan Alves, Sekon Sta and Chucky Gordon is in some aspects a leap of faith as it is a deepening of the relationship in an official way.

The songs ‘Believe’, ‘My World’ and ‘Bleeding Red, White and Black’, all seek to integrate T&T’s music with the Olympic effort. It is a build up of the London 2012 ‘We are Conquerors’ by Kes Diffenthaler commissioned by Bptt. For Rio 2016 Press Play Juke Box commissioned Erphaan Alves’ ‘Believe’ to support the Text donate campaign.

Huge credit must be given to Sekon Sta and Chucky Gordon and their management team Focus Management for their willingness and commitment in sharing the purpose and vision of the TTOC for TeamTTO and 10 golds24. To be rolled out is a #learntolove initiative between Sunny Bling, Press Play Juke Box and the TTOC.

Some people have wondered why so many initiatives under the TTOC banner. One or two have suggested the TTOC slow down. The answer isn’t complicated. The TTOC needed to diverse its public and fan engagement.

There was a strategy that looked at different demographics. Attention was also given to social media. One thing the TTOC would not be hampered by is the fear of failure. It is essential that the TTOC ventured away from its traditional and conservative approach .

From the broader perspective, Team TTO is one of Trinidad and Tobago’s prominent brand ambassadors. Team TTO is representing brand Trinidad and Tobago. Change had to come and there is no better time for the TTOC to cut lose from its comfort zone and head into new territory.

Keeping brands relevant in the modern environment demands embracing new ideas and concepts. At times there is no escaping the fact that there are enough doubts and fears that act as impediments.

But brands that have failed to heed the clarion call of the market place have done so only to find themselves redundant and irrelevant. While some of the TTOC’S marketing may seem to be a step too far, it is important to think five and ten years ahead and bring the future into today.

Act on ideas, take calculated risks and find a solution for every challenge. It is much better than blame and complain, talk and complain, criticise and complain. Happy Eid ul Fitr and Eid Mubarak to Trinidad and Tobago Muslim community.

Permit me to extend condolences to the family, friends and colleagues of former Prime Minister of Trinidad and Tobago Patrick Manning. Rest In peace.

Brian Lewis is president of the Trinidad and Tobago Olympic Committee (TTOC ). The views expressed are not necessarily those of the Olympic Committee. Support #10 Golds24 Athlete Welfare and Preparation Fund make your donations to any branch of Scotiabank account number 171188.