What's new with Team TTO

May 28, 2020

TTOC to roll out covid19 relief to athletes

The TT Olympic Committee (TTOC) is currently finalising the criteria needed for athletes to benefit…
May 26, 2020

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these…
May 26, 2020

Stellar example Duncan teaches art of adaptability

Marcus Duncan knows how to adapt to different circumstances. While other athletes have suffered because…
May 24, 2020

Chow remains focused Olympic rower trains harder during lockdown

For Team Trinidad and Tobago’s top rower Felice Aisha Chow, being defeated by the circumstamces…
May 23, 2020

TTOC President Lewis claims cancellation of Tokyo 2020 would put NOCs in "a big hole"

Trinidad and Tobago Olympic Committee (TTOC) President Brian Lewis claimed the cancellation of the Tokyo…
May 22, 2020

Lewis: Olympic cancellation not good for NOCs

Brian Lewis, president of the T&T Olympic Committee says a great number of National Organising…
May 18, 2020

Mother of invention Athlete Talks, Ultimate Garden Clash born out of Covid-19

I could not have imagined how excited I would get watching on my computer screen…

Tokyo 2021 #1YearToGo

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Thursday, 28 May 2020 23:52
TTOC to roll out covid19 relief to athletes https://t.co/1TuTjPLeoV
Thursday, 28 May 2020 15:39
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Wednesday, 27 May 2020 00:48
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Wednesday, 27 May 2020 00:48

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The tagline for last week’s Leaders’ Sports Business Summit held at Times Centre in New York was “experience the future of sports”.

What is Leaders’ week? According to the organisers: the who’s who of global sport, technology and entertainment gathered in New York for a series of knowledge- sharing, experiential, networking for a week.

From sports betting to fan experience, broadcast to brand sponsorship, those in attendance were able to experience the future of sport and obtain tools and insight to be one step ahead.

The Leaders’ week got started on May 21 with a SAP Sports Forum where participants looked at data strategies, internationalisation and innovative technology while across at the City Football Group Offices, the future of women’s sport was explored with careful attention to the commercial opportunities. The sharing of learning and best practice was a priority. Major League Soccer(MLS) hosted a networking event, the chance to meet and mingle with global sport business titans in an informal environment ensured that the evening was a huge success.

The two-day flagship Sports Business Summit is according to the organisers—the most prestigious, content-rich event in the sports business calendar with 700 director level executives from all over the world to share intelligence and spark discussions that will help shape the future of sport.

The point repeatedly made at the summit is that the 21st century sports fan expects a 21st Century sports experience. How do you exceed the expectations of the ultimate fan by giving them the ultimate fan experience?

The summit partners and presenters were some of the most influential in the global sports business.

Included among the presenters on various topics were the likes of ESPN Major League Baseball, W Bayern, National Hockey League, Anheuser Busch inBev, Amazon, Dunkin Donuts, Liverpool FC, LEGO group, NBC, FC Barcelona, Juventus FC, New Zealand rugby union and New York Times.

It’s was all about the sport business, business development and leveraging assets. The speakers and conversations were focused on the future and reality of the global business of sport. Not one conversation was about sport politics, the IOC, FIFA etc. Interestingly sport tourism wasn’t part of the discourse.

It was pure business and most certainly a refreshing change from the nauseating petty and destructive dysfunctional focus on sport politics and poor governance.

One couldn’t help but be energised about the sport business.

Sport Industry TT 2019 will incorporate some of the ideas from Summit - “Go brave or Go Home”.