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June 03, 2020

Do not flinch in the face of adversity

Prime Minister Dr Keith Rowley’s announcement that phase three of the reopening of the T&T…
June 03, 2020

An open letter to sport #BlackLivesMatter

Citizens across the world have mobilised to stand up for equal rights, for freedom, fairness,…
June 02, 2020

Rolf Bartolo - A man of integrity

Tributes keep pouring in for Rolf Bartolo from different quarters in Trinidad and Tobago. On…
June 01, 2020

Lewis: Sport can be key in covid19 recovery

BRIAN LEWIS, president of the TT Olympic Committee (TTOC), says that sports can play a…
May 31, 2020

FEMALE MEMBERSHIP OF IOC COMMISSIONS REACHES AN ALL-TIME HIGH OF 47.7 PER CENT - TWO…

THE INTERNATIONAL OLYMPIC COMMITTEE (IOC) ANNOUNCED TODAY THE COMPOSITION OF ITS COMMISSIONS FOR 2020. THE…
May 28, 2020

TTOC to roll out covid19 relief to athletes

The TT Olympic Committee (TTOC) is currently finalising the criteria needed for athletes to benefit…
May 26, 2020

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these…

Tokyo 2021 #1YearToGo

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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

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These days, switching off the rest of the world is a big part of selfcare. This weekend we encourage you to spend s… https://t.co/oj29INDGJq
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Tuesday, 02 June 2020 02:52
Lewis: Sport can be key in covid19 recovery https://t.co/rR2E4XLgZd
Tuesday, 02 June 2020 01:42

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

Trying to process a lot of things that are happening in T&T can be detrimental to your spirit and soul. It’s simple and convenient to pivot to feeling bewildered.

Adversity is causing many to simply disengage themselves from the process.

Yesterday someone was sharing their perspective about the state of play in T&T and their conclusion was, to protect their personal peace of mind they have to act as if they live in a parallel universe- there is the reality of what is going on in T&T and how they choose to experience the reality of life in T&T. One is real and the other is a fantasy.

That conversation got me thinking about the importance of focus and zoning out a lot of the noise. It’s as if we are all living in a parallel universe, there is no truth anymore, only how you interpret and reframe what is before your senses.

Every day at Olympic House at Abercromby Street in Port of Spain, the T&T Olympic Committee (TTOC) is faced with choices. Regardless of how negative and dismaying the facts, truth or reality may be or appear, the TTOC must reframe and demonstrate to every stakeholder the benefits of the Olympic partnership.

The Olympic partnership is a compelling platform to develop programmes in achieving brand enhancement, revenue generation or legacy building.

Under brand enhancement, the Olympic partnership can foster brand differentiation and create an emotional connection but in an environment where there is so much negative noise, shining through the negative-clutter can be a test of mental stamina and endurance. In the 2016 TTOC annual report I shared this message: “Without a vision...we perish...Transformation...Transformation and modernisation guided every thought and action.”

Obstacles, problems, mistakes and failures are mere stepping stones to learning, improving and growing. Embracing transformation and change is the impetus.

Business development and revenue growth, innovation, creativity, out-of-the-box marketing and rebranding, and new programmes that are athlete and people-centred. National Sport Organisations are facing existential decisions of which parallel universe to choose.

There is no place to hide in the prevailing environment.

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