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June 03, 2020

Do not flinch in the face of adversity

Prime Minister Dr Keith Rowley’s announcement that phase three of the reopening of the T&T…
June 03, 2020

An open letter to sport #BlackLivesMatter

Citizens across the world have mobilised to stand up for equal rights, for freedom, fairness,…
June 02, 2020

Rolf Bartolo - A man of integrity

Tributes keep pouring in for Rolf Bartolo from different quarters in Trinidad and Tobago. On…
June 01, 2020

Lewis: Sport can be key in covid19 recovery

BRIAN LEWIS, president of the TT Olympic Committee (TTOC), says that sports can play a…
May 31, 2020

FEMALE MEMBERSHIP OF IOC COMMISSIONS REACHES AN ALL-TIME HIGH OF 47.7 PER CENT - TWO…

THE INTERNATIONAL OLYMPIC COMMITTEE (IOC) ANNOUNCED TODAY THE COMPOSITION OF ITS COMMISSIONS FOR 2020. THE…
May 28, 2020

TTOC to roll out covid19 relief to athletes

The TT Olympic Committee (TTOC) is currently finalising the criteria needed for athletes to benefit…
May 26, 2020

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these…

Tokyo 2021 #1YearToGo

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

Yes­ter­day, the words, con­cepts and ideas were com­ing fast and fu­ri­ous as the pre­sen­ters on day one of the In­ter­na­tion­al Olympic Com­mit­tee (IOC) and As­so­ci­a­tion of Na­tion­al Olympic Com­mit­tees (ANOC) Olympic Mar­ket­ing Sem­i­nar got un­der­way at the head­quar­ters of the Na­tion­al Olympic Com­mit­tee (NOC) of Spain.

Manuel Par­ga, mar­ket­ing di­rec­tor of the Span­ish Olympic Com­mit­tee set the stage with his vi­brant and dy­nam­ic ar­tic­u­la­tion of what the Span­ish Olympic Com­mit­tee is do­ing to re­vi­talise it’s rev­enue stream while the NOCs of Botswana and Van­u­atu both shared their cre­ative mar­ket­ing ap­proach from a small na­tion per­spec­tive.

Rob­bert de Kock, pres­i­dent and chief ex­ec­u­tive of­fi­cer of the pow­er­ful World Fed­er­a­tion of Sport­ing Goods In­dus­try (WF­S­GI) was thought-pro­vok­ing and hon­est about the US$300 bil­lion sport­ing goods in­dus­try as he could pos­si­bly be. He urged par­tic­i­pants to think out of the box, don’t close the box.

He told the Olympic Com­mit­tee strate­gic mar­ket­ing de­ci­sion-mak­ers to be present and vi­su­al and seize the busi­ness de­vel­op­ment op­por­tu­ni­ties that avail­able from grass­roots to elite lev­el.

Fred­erique Mar­tin-Baste, IOC man­ag­er, Part­ner­ship Man­age­ment in the Mar­ket­ing de­part­ment shared an in­sight in­to the In­tel and IOC part­ner­ship and strat­e­gy while Reg­is Menoux, man­ag­er- Part­ner­ship mar­ket­ing gave a re­veal­ing ex­pla­na­tion of the think­ing be­hind the Olympic Part­ners (TOP). The TOP pro­gramme is the IOC flag­ship cor­po­rate part­ner pro­gramme and ac­ti­va­tion.

Natascha Trit­tis, IOC mar­ket­ing train­ing man­ag­er kept the day’s pro­ceed­ings en­gag­ing and it was hard to not be ful­ly mo­ti­vat­ed as she pro­vid­ed an Olympic fes­ti­val up­date.

Day two, this morn­ing will shift to the Olympic chan­nel head of­fice where the theme of the sem­i­nar will be “Sto­ry­telling as a pro­mo­tion­al tool”. Kathryn Davies, as­so­ciate di­rec­tor of Com­mu­ni­ca­tions for Proc­tor & Gam­ble (P&G) will ad­dress this top­ic with par­tic­i­pants al­so hav­ing the op­por­tu­ni­ty to learn about the Olympic chan­nel.

To­mor­row is the fi­nal day and the top­ics will be best prac­tices when work­ing with cor­po­rate part­ners and a re­view of the Olympic brand and ac­ti­va­tion guide­lines.

One of the high­lights was the Al­iba­ba Olympic ad­ver­tis­ing cam­paign, “The great­ness of small”.

Lit­tle changes pave the way for big changes. The key to mak­ing a big change is to make a small change first. Al­iba­ba con­veys the mes­sage that a small ac­tion can touch mil­lions of peo­ple. A small coun­try’s sto­ry can in­spire bil­lions of peo­ple. The pow­er of small from one to a bil­lion. Al­iba­ba claims to em­pow­er small coun­tries and youth around the world.

The great­ness of small, Team T&T (Team TTO), get­ting 10 or more Olympic Gold medals by the year 2024 #10golds24 can be pos­si­ble, by tak­ing one step at a time.

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