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June 06, 2020

Loving the rivalry Greaux wants revenge on Richards at 2021 Champs

Kyle Greaux and Jereem “The Dream” Richards are Trinidad and Tobago teammates. The 200-metre sprinters…
June 06, 2020

What is the colour of power?

I hadn’t intended to write a word; my feelings were raw and I felt that…
June 06, 2020

Power over pain Baptiste, Greaux push past the lactic

The pain associated with lactic acid build up in the muscles is all too familiar…
June 03, 2020

Do not flinch in the face of adversity

Prime Minister Dr Keith Rowley’s announcement that phase three of the reopening of the T&T…
June 03, 2020

An open letter to sport #BlackLivesMatter

Citizens across the world have mobilised to stand up for equal rights, for freedom, fairness,…
June 02, 2020

Rolf Bartolo - A man of integrity

Tributes keep pouring in for Rolf Bartolo from different quarters in Trinidad and Tobago. On…
June 01, 2020

Lewis: Sport can be key in covid19 recovery

BRIAN LEWIS, president of the TT Olympic Committee (TTOC), says that sports can play a…

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

Rebel Events Brasil Ltd (REBL) have been appointed to take charge of the merchandise and retail programme at this summer's Olympic and Paralympic Games in Rio de Janeiro in conjunction with Venue Retail Ltd (VRL), the company that led operations at the London 2012/

insidethegames understands that Rebel is a company created specifically for Rio 2016 as a subsidery of British-based VRL, whose registered address is in Northampton.

They were appointed late last year and have begun undertaking a more direct role in recent weeks.

They are responsible for distributing and organsing all merchandise sold during the Olympics and Paralympics.

"The name of the Brazilian company providing this operation for Rio 2016 is Rebel," a Rio 2016 spokesperson confirmed.

"They have a partnership with Venue Retail."

VRL operated the biggest in-venue merchandise programme in Olympic history at London, and subsequently took control of selling 1,500 types of commemorative items at the Commonwealth Games in Glasgow two years later.

They were also responsible for the retail programme at last year#s Pan American Games in Toronto.

It is hoped around 8,000 official Rio 2016 products will be available by the time of the Games, with the expectation that these items will generate around BRL1 billion (£175 million/$256.8 million/€228 million) in Brazilian retail sales.

Around 150 official Rio 2016 stores will be open and there will be more than 40,000 sales points across Brazil, including at all airports to be used during the Games.

Games-related merchandise is a major way to raise the profile of the Olympics held i South America, particularly at a time when organisers are keen to boost popularity among the national population due to concerns over high spending given Brazil is currently experiencing its worst recession for more than 20 years.

insidethegames was told last August how merchandise revenue was then at a lower level than at an equivalent time ahead of both the Beijing 2008 and London 2012 Games.

Source