The International Olympic Committee (IOC) has awarded the exclusive broadcast rights in the Caribbean to International Media Content Ltd (IMC), parent company of SportsMax and a subsidiary of Digicel Group, for the XXIII Olympic Winter Games in PyeongChang 2018 and the Games of the XXXII Olympiad Tokyo 2020.
IMC has acquired the broadcast rights on all media platforms in all languages in the following 22 territories:
Anguilla, Antigua & Barbuda, Commonwealth of the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Grenada, Guadeloupe, Cooperative Republic of Guyana, Haiti, Jamaica, Martinique, Montserrat, St Kitts & Nevis, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad & Tobago, and Turks and Caicos.
IMC will partner with broadcasters across the region and leverage all of Digicel’s platforms to deliver live coverage and highlights of the Olympic Games via free-to-air and cable television, as well as all mobile, streaming and other digital media platforms. In addition, the IOC and IMC will work together on distribution and content creation for the IOC’s soon-to-be-launched Olympic Channel.
IOC President Thomas Bach said: “We are pleased that we will be working again in the future with IMC in the Caribbean. This partnership will ensure fantastic coverage, including on free-to-air television, of the Olympic Winter Games PyeongChang 2018 and the Olympic Games Tokyo 2020. We are also excited to be working with IMC on the future development and distribution of the Olympic Channel in the region.”
IOC Member Gerardo Werthein, delegate IOC Member for broadcast rights in the Americas, said: “IMC was our broadcast partner for the Olympic Games in Vancouver in 2010, London in 2012 and Sochi in 2014. Their proven ability to share the magic of the Olympic Games in the region means that this new agreement is great news for sports fans in the Caribbean.”
Olly McIntosh, IMC Managing Director and CEO for SportsMax said; “We are very fortunate for the IOC to have chosen and entrusted IMC/SportsMax once again to bring this most prized event to audiences across 22 countries, as the Olympic Games sit at the top of the sports pyramid.” He continued: “this demonstrates the confidence that the IOC has in the strength of our broadcast and production capabilities, the numerous distribution platforms across TV broadcast, mobile, online and cable TV through Digicel Group – as well as the strong relationships IMC has with regional broadcasters that will allow us to offer the Caribbean unprecedented access to the Olympics and the Olympic Channel.”
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.25 million goes to help athletes and sports organisations at all levels around the world.