What's new with Team TTO

May 28, 2020

TTOC to roll out covid19 relief to athletes

The TT Olympic Committee (TTOC) is currently finalising the criteria needed for athletes to benefit…
May 26, 2020

OpEd: The IOC Stands in Solidarity With All Athletes and All Sports

Much has been written lately about the International Olympic Committee (IOC)’s finances. Some of these…
May 26, 2020

Stellar example Duncan teaches art of adaptability

Marcus Duncan knows how to adapt to different circumstances. While other athletes have suffered because…
May 24, 2020

Chow remains focused Olympic rower trains harder during lockdown

For Team Trinidad and Tobago’s top rower Felice Aisha Chow, being defeated by the circumstamces…
May 23, 2020

TTOC President Lewis claims cancellation of Tokyo 2020 would put NOCs in "a big hole"

Trinidad and Tobago Olympic Committee (TTOC) President Brian Lewis claimed the cancellation of the Tokyo…
May 22, 2020

Lewis: Olympic cancellation not good for NOCs

Brian Lewis, president of the T&T Olympic Committee says a great number of National Organising…
May 18, 2020

Mother of invention Athlete Talks, Ultimate Garden Clash born out of Covid-19

I could not have imagined how excited I would get watching on my computer screen…

Tokyo 2021 #1YearToGo

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Thursday, 28 May 2020 23:52
TTOC to roll out covid19 relief to athletes https://t.co/1TuTjPLeoV
Thursday, 28 May 2020 15:39
Stellar example Duncan teaches art of adaptability https://t.co/GJUPhBuZJI
Wednesday, 27 May 2020 00:48
OpEd: The IOC Stands in Solidarity With All Athletes and All Sports https://t.co/G1TGDaooGA
Wednesday, 27 May 2020 00:48

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Proverbs 24:10 King James Version (KJV). “If thou faint in the day of adversity, thy strength is small.” In local parlance that means don’t play mas if you ‘fraid powder.

One aspect of the Team TTO Rio 2016 campaign that has generated significant comment is the negative social media reaction to the athletes and administrators.

Some have pointed to high expectations while a few have cast blame on the TTOC’s 10golds24 target and the heightened Team TTO athlete centred social media focused marketing and branding strategy.

The concept of viewing organisations as open systems is relevant. Organisations influence and are influenced by the social, cultural and economic conditions of the environment in which they operate. They depend on society for resources, and in exchange they provide some products or services for society. (Chelladurai 2001).

Trends will impact how sports organisations could best operate while social values also have an influence.

A lot has changed in the operating environment and sport organisations and their primary stakeholders must face up to that reality. Because of cable and social media, T&T is now very much taken in by the entertainment aspect of elite level sport and the emphasis on competition and excellence in sports.

This trend has created the environment where media and other commercial enterprises look at sports, sports competition, and sport organisations from more of a marketing perspective.

Not all sport events have the same degree of entertainment value but it is well established that the Olympics and Paralympics both generate excitement. The entertainment value of sport lies in;
(a) the excellence displayed by the participants
(b) the unpredictability of the outcomes of a contest and
(c) the loyalty and attachment of fans to sports, teams and athletes.

The higher the level of excellence, the higher the entertainment value. That is what makes contests of the Olympics, World Cup and professional sports attractive to watch.

While the contest is at the core of the event, spectacle is also a part. The opening and closing ceremonies of the Olympics, half time shows, the build up to the contest, the post event discussions etc, all added elements of the entertainment package.

Sports spectating is an equally important aspect of sport as entertainment. The notion of the Third Place Experience—Melnick (1993). The Third Place may extend beyond the stadium and arena into bars, restaurants, shopping malls, homes —anywhere where a group of individuals can watch a game or sport event on television, cable or mobile.

The Third Place experience also permits Basking In Reflected Glory —BIRGing—(Cialdini et al.,1976) and Cutting Off Reflected Failure —CORFing—(Wann & Branscombe, 1990).

The thesis is that BIRGing is the tendency for people to publicise their connection with others who have been successful. CORFing on the other hand is the tendency of people to increase distance between themselves and others who have been unsuccessful (Synder, Lassegard & Ford,1986).

Expressions of reflected glory, and distancing from reflected failure isn’t a Trinbagonian phenomena. Victory and defeat are sporting realities. There will be days of adversity and powder.

•Brian Lewis is president of the T&T Olympic Committee and Commonwealth Games Association. The views expressed is not necessarily those of the TTOC and TTCGA.