A few weeks ago the Trinidad and Tobago Olympic Committee ( TTOC ) pulled together some of the country’s brightest entrepreneurial, business and public sector minds. The hugely positive discussions focused on the big dream of building a huge and sustainable sport industry.

Lets take our minds of the baccahnal for a bit and focus on a positive future. What are some of the targets. T&T is home to some of the best known athletes in the world and the top properties in global sport: The goal is to build and scale a T&T multibillion dollar Sports Industry by year 2030.

TTOC will establish a Think Tank that will brainstorm strategic discussions in respect of finance, investment, communications, event planning, marketing, business development and public relations as it relates to the development of a sport business industry master plan and a unique selling proposition (USP).

Maximising assets and investing in the future: The need for immediate action, a new paradigm and a rethink.

How can the sports ecosystem in T&T leverage and seize upon the commercial revenue opportunities locally, regionally and globally. Global trends in respect of the growth of social media platforms, mobile consumption and services create significant opportunities for brand T&T.

Marketing T&T as a destination for sports events, meetings- including regional and Continental single sport championships, Continental, International Federations General Assemblies and International Federations Elite Training Centres.

T&T can be a serious player in global sport and a pioneer and best practice case study on how a small Island state can use sport to diversify its national economy and link sport to other sectors of tourism.

T&T is a multibillion dollar sport and entertainment business: Strategically spending and investing in sport, marketing and positioning Brand T&T by building the economic footprint and attracting foreign direct investment with the specific goal of building commercial revenues.

The TTOC intends to progress the inaugural National Beach Games in 2017 and position this twin island Republic as the Beach Games capital of the region with teh sister isle as the Beach Games epicentre. T&T Sports Hub - A coherent and integrated sports monetization strategy is to be developed with the involvement of local and foreign expertise.

Team TTO Beach Games National Delegation-With approximately 20 sports to feature at the inaugural ANOC (Association of National Olympic Committees) 2017 World Beach Games in San Diego, USA. The TTOC intends to use the inaugural National Beach Games proposed for 2nd quarter 2017 as a selection showcase.

Digital media will play an important role in growing the economic footprint and increasing the level of engagement with fans. Opportunities for growth include beach games, mass participation events (MPEs), women’s sport, extreme sports and esports.
Even though you may be aware of the above its worth reading again.

Because we need to stay focused on creating a bright future.

• EDITOR’S NOTE: Brian Lewis is the President of the Trinidad and Tobago Olympic Committee (TTOC). The views expressed are not necessarily those of the Olympic Committee. Support #10 Golds24 Athlete Welfare and Preparation Fund make your donations to any branch of Scotiabank account number 171188.

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