The Trinidad and Tobago Olympic Committee's (TTOC ) strategic marketing and brand transformation action plan to create a strong market driven TTOC brand and brand equity will be in the spotlight at an International Olympic Committee ( IOC ) Marketing Seminar in Lausanne Switzerland.
The theme of the high level seminar is "Understanding &Creating A Strong Brand."
The IOC, Olympic Solidarity and Association of National Olympic Committees ( ANOC ) series of seminars are part of the Agenda 2020 mandate to provide National Olympic Committees (NOCs ) with Olympic marketing training.
Tomorrow day two Young and Grant will present elements of the TTOC marketing and branding transformation plan.
An invitation to the national Olympic committee (NOC) to present, based on the " excellent work the TTOC has done with its brand ", was extended by Natascha Trittis , Marketing Training Manager in the IOC's Television and Marketing Services department.
The seminar began this morning at the Olympic Museum:
Day one agenda :
The Olympic Brand Journey- Maria De Cock , IOC Head of Brand Management, Corporate development, and sustainability.
Olympic Brand Research- Francois-Marie Bourgeois.
Brand Building Essentials with P&G Part 1- David Grebert- Marketing Director, Brand Building & Integrated Communications.
Day two Friday 22nd January 2016- IOC Headquarters:
The Olympic Channel- Vincent Chupin, Olympic Channel Commercial Team Leader.
Brand Building Essentials with P&G Part 2: David Grebert, Marketing Director,
Brand Building &Integrated Communications , Eva Gazarova, (NOC Slovakia), Chanelle Young (TTOC) and Rheeza Grant (TTOC).
Marketing Tools for NOCs and How to Benefit- Sylvia Koller, Senior NOC Riggts Acquisition and Partnerships Manager.
Olympic Marketing Structure- Elisabeth Allaman, Head of NOC Rights Acquisition and Partnerships.
How to Engage with Olympic Partners- Tim Dignard, IOC Client Account Manager.